{"id":153606,"date":"2026-05-05T14:12:55","date_gmt":"2026-05-05T14:12:55","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/?post_type=books&#038;p=153606"},"modified":"2026-05-07T09:34:18","modified_gmt":"2026-05-07T09:34:18","slug":"ai-fluency","status":"publish","type":"books","link":"https:\/\/www.mauriziolacava.com\/en\/books\/ai-fluency\/","title":{"rendered":"AI Fluency"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-c562604c default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-0baaa655\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d8ca2aed\"><h1 class=\"uagb-heading-text\">AI FLUENCY<\/h1><p class=\"uagb-desc-text\"><strong>The new language of Human\/AI Collaboration<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-2c8f4a73\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-2a97fe5a\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Develop a structured approach to working with AI<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-38cbab68\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">From awareness to advocacy, with measurable results<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-233560c3\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Scale adoption from the individual to the entire organization<\/span><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"#download-free-preview\" style=\"background-color:#ffdb46\">Download Free Preview<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/amzn.eu\/d\/0aXlkyMI\" style=\"background-color:#ffdb46\">Buy Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cf27f101\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"900\" height=\"1202\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA.webp\" alt=\"\" class=\"wp-image-153622\" style=\"aspect-ratio:0.7487573527815763;width:304px;height:auto\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA.webp 900w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA-225x300.webp 225w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA-767x1024.webp 767w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA-768x1026.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-aacb115c default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d82387d4\"><h3 class=\"uagb-heading-text\">With this book, you will learn to:<\/h3><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-98e0984c default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-31482db9\">\n<div class=\"wp-block-uagb-info-box uagb-block-776144a9 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS-AI-Fluency_1.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Understand why AI is already the backbone of today\u2019s workforce,<br>not a technology of the future<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-dcf5f54f uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS-AI-Fluency_3.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Apply AI to your actual processes, generating measurable value <br>right from the start<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6037c375\">\n<div class=\"wp-block-uagb-info-box uagb-block-3b9ddb4c uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS-AI-Fluency_2.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Communicate with AI effectively<br>and safely using the MLC<br>prompting method<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-dcc67655 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS-AI-Fluency_4.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Measure the impact of AI adoption by turning usage data into concrete evidence of value<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3be31371\">\n<div class=\"wp-block-uagb-info-box uagb-block-72916981 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS-AI-Fluency_6.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Apply the AI Fluency Model: The 4 Stages \u2014 Awareness, Approach, Application, and Advocacy<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-771bd7c6 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS-AI-Fluency_5.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Become an AI Advocate and lead <br>the way to promote AI Fluency <br>within your organization<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-522c4a3a default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-479e489c\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-cc6fb67a\"><h3 class=\"uagb-heading-text\">THE PROBLEM ISN&#8217;T AI.<br>IT&#8217;S HOW YOUR PEOPLE ARE USING IT.<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-a9c197e8 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">In companies, AI is everywhere: licenses activated, tools adopted, training courses delivered.<br><br>Yet, when you look at people\u2019s actual work, AI struggles to move beyond the confines of a few early adopters.<br><br><strong>The problem isn\u2019t the technology. It\u2019s adoption.<\/strong><br><br>AI Fluency is the structured method for transforming AI from an isolated initiative into a widespread competency across teams, functions, and entire organizations.<br><br>A four-phase, people-oriented journey with measurable results.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2db92a52\">\n<div class=\"wp-block-uagb-image alignright uagb-block-d28ddf29 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-right\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS_Maurizio_AI-Fluency.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS_Maurizio_AI-Fluency.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS_Maurizio_AI-Fluency.webp 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/BOOKS_Maurizio_AI-Fluency.webp\" alt=\"\" class=\"uag-image-153620\" width=\"800\" height=\"762\" title=\"[BOOKS]_Maurizio_AI Fluency\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-hide-desktop uag-hide-tab uag-hide-mob uagb-block-106ad87b default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-65e2d6ab\"><h3 class=\"uagb-heading-text\">TABLE OF CONTENTS<\/h3><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-3379a915 uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d51e216c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 0 &#8211; 4<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>PREFACE<\/strong><br><strong>0. INTRODUCTION<\/strong><br>\u00a0<br><strong>1. THE IMPORTANCE OF DATA<br><\/strong>1.1 Data drives strategic decisions<br>1.2 Data is easy to process, the problem lies in presenting it!<br>Case study &#8211; Demonstrating the usefulness of management<br>\u00a0<br><strong>2.\u00a0DATA: A POWERFUL TOOL FOR PERSUASION<br><\/strong>2.1 The survival bias<br>2.2 Human beings and percentages<br>2.3 The way data is presented alters perception and influences decisions<br>2.4 There are too many cognitive biases, so what can we do?<br>\u00a0<br><strong>3.\u00a0A LEAN PROCESS FOR PRESENTING DATA<br><\/strong>3.1 Creativity vs. Logic in data presentations<br>3.2 The meaning of lean thinking in presentations<br>Case Study &#8211; A tailor-made presentation in record time<br>3.3 Learning from Lean Presentation Design<br>3.4 The lean presenter\u2019s value manifesto\u00a0<br>\u00a0<br><strong>4. UNDERSTAND THE AUDIENCE<br><\/strong>4.1 How do you define a good chart?<br>4.2 The awareness scale<br>4.3 Modeling audience behavior<br>Case Study &#8211; &#8220;When data is not enough&#8221;<br>4.4 The language of the audience\u00a0<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-186cb135 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 5 &#8211; 9<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>5. WRITE THE STORY<br><\/strong>5.1 Data storytelling \u2013 what exactly does this mean?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<br>5.2\u00a0How do you build a story in business?<br>Case Study &#8211; Creating a story from numbers<br>5.3 Beginning, development, and conclusion<br>5.4 Different ways to tell a story<br>    5.4.1 Defeating the monster<br>    5.4.2 From rags to riches<br>    5.4.3 The quest<br>    5.4.4 The journey and the return home<br>    5.4.5 Comedy<br>    5.4.6 Tragedy<br>    5.4.7 Rebirth<br>5.5 A canvas as a guiding light<br>5.6 What if there is no time to tell a story?<br>\u00a0<br><strong>6. VIEW MESSAGES<br><\/strong>6.1 Tables vs. charts<br>6.2\u00a0Types of charts<br>    6.2.1 Scatter plot<br>    6.2.2\u00a0Line graph<br>    6.2.3\u00a0Pie chart<br>    6.2.4 Bar graph<br>    6.2.5 Other visuals<br>6.3 How can you choose the chart that is right for you?<br>6.4 Are prettier graphs easier to remember?<br>6.5 Combining images and graphics<br>    6.5.1 Silhouetted image<br>    6.5.2 The transparent box<br>    6.5.3 The cutout that creates space<br>\u00a0<br><strong>7. CREATE THE PRESENTATION<br><\/strong>7.1 The science of human perception<br>    7.1.1 Scatter plot with one variable<br>    7.1.2 Bar graph<br>    7.1.3 Pie chart<br>    7.1.4 Stacked bar chart<br>    7.1.5 Maps and shading<br>7.2 Display data in a lean way<br>A real case study \u2013 Going back in time<br>\u00a0<br><strong>8. DESIGN THE EXPERIENCE<br><\/strong>8.1 The importance of attracting attention<br>    8.1.1 Our eyes do not follow a predetermined order<br>    8.1.2 Differentiation catches our attention<br>    8.1.3 We see what we expect to see<br>    8.1.4 We make sense of what we see<br>8.2 Attracting attention exactly where you need it<br>8.3 The fundamental Gestalt principles<br>    8.3.1 Proximity<br>    8.3.2 Similarity (or repetition)<br>    8.3.3 Connection<br>    8.3.4\u00a0Continuity<br>    8.3.5 Symmetry<br>    8.3.6 Contrast<br>    8.3.7 Enclosure<br>    8.3.8 Common destiny<br>8.4 What makes a chart truly memorable?<br>A real case study &#8211; Designing the experience<br><br><strong>9. PRESENT DATA WITH ARTIFICIAL INTELLIGENCE<br><\/strong>9.1 Using AI for brainstorming and generating ideas<br>9.2 Apply storytelling archetypes with AI help<br>9.3 Narrative tailoring: creating custom narratives for your audience with AI<br>9.4 Analyzing employee performance with AI<br>9.5 A critical assessment of AI and future scenarios<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ffdef00a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 10 &#8211; 14 +<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>10. CASE STUDY 1 &#8211; PERFORMANCE OF WELCOME EMAIL SEQUENCE<br><\/strong>10.1 The challenge<br>10.2 The solution<br>10.2.1 Activate the exploratory phase and clarify the situation by finding the best way to visualize the data<br>10.2.2 Identify the goal, context, conflict, and the ideal moment to introduce the potential solution<br>10.2.3 Turn this ineffective slide into a powerful data story<br>\u00a0<br><strong>11. CASE STUDY 2 &#8211; USER ACQUISITION CHANNELS<br><\/strong>11.1 The challenge<br>11.2 The solution<br>11.2.1 Activate the exploratory phase and clarify the situation by finding the best way to visualize the data<br>11.2.2 Identify the goal, context, conflict, and the ideal moment to introduce the potential solution<br>11.2.3 Turn this ineffective slide into a powerful data story<br>\u00a0<br><strong>12. CASE STUDY 3 &#8211; PROMOTION STRATEGY<br><\/strong>12.1 The challenge<br>12.2 The solution<br>12.2.1 Activate the exploratory phase and clarify the situation by finding the best way to visualize the data<br>12.2.2 Identify the goal, context, conflict, and the ideal moment to introduce the potential solution<br>12.2.3 Turn this ineffective slide into a powerful data story<br><br><strong>13. DATA STORIES FROM THE MARKET<br><\/strong>13.1 Simone Alonge, Prysmian<br>13.2 Sara Martinotti, Ferrero<br>13.3 Andrea Cirillo, Intesa San Paolo<br>\u00a0<br><strong>14. EXERCISES<br><\/strong>14.1 Strategic human resource planning and allocation<br>14.2 Portfolio strategy<br>\u00a0<br><strong>BIBLIOGRAPHY<\/strong><br><strong>SITOGRAPHY<\/strong><br><strong>SCIENTIFIC PAPERS<\/strong><\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5fc1fb0c default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-53df596b\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fef963e9\"><h3 class=\"uagb-heading-text\">TEST YOUR AI FLUENCY<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-3b87cf72 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Find out where you and your team stand across the 4 phases and get a clear picture of where to focus next.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.mauriziolacava.com\/ai-fluency-quiz\/\" style=\"background-color:#ffdb46\">Assess yourself<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-25397fc7\">\n<div class=\"wp-block-uagb-image alignright uagb-block-866f4c73 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-right\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Test.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Test.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Test.webp 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Test.webp\" alt=\"\" class=\"uag-image-153640\" width=\"800\" height=\"762\" title=\"[Book]_AI Fluency_Test\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container container uagb-block-17ea9cc2 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-9509b8cc\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-00ffc4a4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp\" alt=\"\" class=\"uag-image-150392\" width=\"450\" height=\"338\" title=\"[Photo] Maurizio books canvas\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b397d4c9\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-322b622e\"><p class=\"uagb-desc-text\"><strong>Meet the Author:<\/strong><\/p><h3 class=\"uagb-heading-text\">MAURIZIO LA CAVA<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-812112ba uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Presentation Strategist, Founder of the Lean Presentation Design Methodology, Professor of Presentation Strategies, Public speaker, CEO at MLC Presentation Design Consulting, Startup Pitch Strategist at Polihub.<br><br>Author of: &#8220;Lean Presentation Design&#8221;, &#8220;Startup Pitch&#8221;, and &#8220;Presenting Data&#8221; books.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9bd48939 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-5a9ee379\">\n<div class=\"wp-block-uagb-container uagb-block-e0272890\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bf343988\" id=\"download-free-preview\"><h3 class=\"uagb-heading-text\">START READING<\/h3><\/div>\n\n\n<div class=\"._submit {   background-color: #ffdb46;   padding: 20px 40px;   font-family: Gilroy, sans-serif;   font-size: 16px;   color: #000000;   text-align: left;   float: left; }\"><div class='_form_212'><\/div><script type='text\/javascript' src='https:\/\/mlcpresentationdesign.activehosted.com\/f\/embed.php?static=0&id=212&6A60633271903&nostyles=1&preview=0'><\/script><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-34c33644\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-27aef09d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA-767x1024.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA.webp 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/05\/Book_AI-Fluency_Cover_ITA-767x1024.webp\" alt=\"\" class=\"uag-image-153622\" width=\"229\" height=\"120\" title=\"[Book]_AI Fluency_Cover_ITA\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c9ca4cd6 default uagb-is-root-container\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI FLUENCY The new language of Human\/AI Collaboration With this book, you will learn to: THE PROBLEM ISN&#8217;T AI.IT&#8217;S HOW YOUR PEOPLE ARE USING IT. TABLE OF CONTENTS TEST YOUR AI FLUENCY Meet the Author: MAURIZIO LA CAVA START READING<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":{"0":"post-153606","1":"books","2":"type-books","3":"status-publish","5":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Fluency - MLC Presentation Design Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauriziolacava.com\/en\/books\/ai-fluency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Fluency\" \/>\n<meta property=\"og:description\" content=\"AI FLUENCY The new language of Human\/AI Collaboration With this book, you will learn to: THE PROBLEM ISN&#8217;T AI.IT&#8217;S HOW YOUR PEOPLE ARE USING IT. 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