{"id":40486,"date":"2023-08-10T09:36:05","date_gmt":"2023-08-10T09:36:05","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/?post_type=books&#038;p=40486"},"modified":"2026-03-04T15:25:18","modified_gmt":"2026-03-04T15:25:18","slug":"lean-presentation-design","status":"publish","type":"books","link":"https:\/\/www.mauriziolacava.com\/en\/books\/lean-presentation-design\/","title":{"rendered":"Lean Presentation Design"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0ff59fee default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-635b0b17\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2924bc89\"><h1 class=\"uagb-heading-text\">LEAN PRESENTATION DESIGN<\/h1><p class=\"uagb-desc-text\">Create presentations that everybody loves<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-29660aab\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-cec322ae\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Efficiently <\/strong>spread <strong>impactful <\/strong>ideas<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-ee9313ff\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Sustain <strong>high <\/strong>audience <strong>engagement<\/strong><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-0034b50f\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Create <strong>visually compelling<\/strong> presentations<\/span><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"#download-free-preview\" style=\"background-color:#ffdb46\">Download Free Preview<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.amazon.com\/gp\/product\/1661342949\/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&amp;psc=1\" style=\"background-color:#ffdb46\">BUY NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3bf0ca6e\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"717\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/Book_LPD_Cover_Mockup_small.png\" alt=\"\" class=\"wp-image-39716\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/Book_LPD_Cover_Mockup_small.png 800w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/Book_LPD_Cover_Mockup_small-300x269.png 300w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/Book_LPD_Cover_Mockup_small-768x688.png 768w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/Book_LPD_Cover_Mockup_small-600x538.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a51e8eb0 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f9e75cc5\"><h3 class=\"uagb-heading-text\">With this book, you will learn to:<\/h3><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3ea8ffac default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38dd5bfa\">\n<div class=\"wp-block-uagb-info-box uagb-block-bb56c103 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/11\/Book-LPD-methodology_1.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Make ideas spread and change people\u2019s mind<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-14e16403 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/11\/Book-LPD-methodology_2.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Conquer audience\u2019s attention and keep it high until the end of your speech<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e754e71a\">\n<div class=\"wp-block-uagb-info-box uagb-block-3425a7af uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/Books_4_Speed-Up.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Craft presentations twice <br>as fast as anybody else<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-d8093730 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/LPD-Book_5.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Craft beautiful and memorable visual slides bringing your ideas to life<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9e82a6f1\">\n<div class=\"wp-block-uagb-info-box uagb-block-1fd19879 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/11\/Book-LPD-methodology_3.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Structure your message into<br>an effective communication flow<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-849cff21 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/11\/Book-LPD-methodology_4.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Engage the audience creating <br>a stunning hooking strategy<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container container-fluid uagb-block-f8ca577b alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container container-fluid uagb-block-9ce4a538 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-3620a661\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a1747276\"><h3 class=\"uagb-heading-text\">IT\u2019S NOT JUST ABOUT SLIDES, <br>IT\u2019S ABOUT YOU!<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-da871205 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Every presentation is a dialogue between you and your audience. <br><br>Slides are a powerful support that enhances your message and reinforces your message, but they stay in the background, behind you. <br><br>Do you often stress out when you have to <strong>present in public<\/strong>? <br>Do you fear you\u2019ll <strong>forget what to say<\/strong>?<br>Do you constantly need to <strong>look back at your slides<\/strong> to keep going? <br><br>This book will give you plenty of advice to make you confidently present in front of everybody with no stress.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-460d80c0\">\n<div class=\"wp-block-uagb-image alignright uagb-block-bb710f77 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-right\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Book_LPD_Maurizio.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Book_LPD_Maurizio.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Book_LPD_Maurizio.webp 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Book_LPD_Maurizio.webp\" alt=\"\" class=\"uag-image-150086\" width=\"400\" height=\"762\" title=\"[Book]_LPD_Maurizio\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f0ba3069 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8bedbb07\"><h3 class=\"uagb-heading-text\">TABLE OF CONTENTS<\/h3><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-e1af49d6 uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.mauriziolacava.com\\\/en\\\/books\\\/lean-presentation-design\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"<strong>Chapters 1 - 4<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>PREFACE<\\\/strong><br><br><strong>1. PRESENTATIONS ARE EVERYWHERE, AND THEY DON'T WORK <br><\\\/strong>1.1 Presentations: the job of everyone and no one <br>1.2 Why do presentations fail? <br>1.3 In summary<br><br><strong>2. PRESENTATION DELIVERY \\u2013 THE ART OF PRESENTING <br><\\\/strong>2.1 The dynamics of a presentation <br>2.2 PowerPoint Presenter Mode <br>2.3 The social power of presentations <br>2.4 In summary<br><br><strong>3. NOT ALL PRESENTATIONS ARE MADE TO BE PRESENTED <br><\\\/strong>3.1 Full vs Slim <br>3.2 Handout \\u2013 the right compromise <br>3.3 Presentations that do not require a presenter [case study] <br>3.4 Audio presentations <br>3.5 In summary<br><br><strong>4. THE STRUCTURE OF A SUCCESSFUL PRESENTATION <br><\\\/strong>4.1 The three main pillars of a presentation <br>    4.1.1 Fear of public speaking <br>    4.1.2 Ineffective slides <br>    4.1.3 Disconnected information flow <br>4.2 A Canvas to verify that your presentation works <br>4.3 In summary<br>\"}},{\"@type\":\"Question\",\"name\":\"<strong>Chapters 5 - 8<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>5. A LEAN APPROACH TO PRESENTATIONS <br><\\\/strong>5.1 The tradeoff of presentations: effectiveness vs. efficiency <br>5.2 A Lean process for presentations <br>5.3 In summary<br><br><strong>6. UNDERSTAND THE AUDIENCE <br><\\\/strong>6.1 In summary<br><br><strong>7. WRITE THE STORY <br><\\\/strong>7.1 Storytelling for presentations <br>    7.1.1 Did you know you had three brains? <br>    7.1.2 Introduce the problem to catch your audience\\u2019s attention <br>    7.1.3 Overcome resistance and build your credibility <br>    7.1.4 If you want them to do it, you must ask them <br>7.2 In summary<br><br><strong>8. PRINCIPLES OF PERSUASION <br><\\\/strong>8.1 Reciprocity<br>8.2 Authority <br>8.3 Consistency <br>8.4 Appreciation <br>8.5 Social confirmation <br>8.6 Scarcity <br>8.7 Urgency <br>8.8. Trust <br>8.9 In summary\"}},{\"@type\":\"Question\",\"name\":\"<strong>Chapters 9 - 12<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>9. A STRATEGIC CANVAS TO STRUCTURE THE CONTENT OF PRESENTATIONS <br><\\\/strong>9.1 How to structure a sales presentation <br>9.2 In summary<br><br><strong>10. HOOKING \\u2013 THE INITIAL HOOKING STRATEGY <br><\\\/strong>10.1 Initial hooking strategies, where do we start? <br>    10.1.1 Tell a story <br>    10.1.2 Questions and interaction with the audience <br>    10.1.3 Share a shocking fact <br>    10.1.4 Use famous quotes <br>    10.1.5 Debunk a common belief and provoke the audience <br>    10.1.6 Give life to your message <br>    10.1.7 Exploit historical events <br>    10.1.8 Turn on the audience\\u2019s imagination <br>    10.1.9 Go straight to the problem <br>    10.1.10 Align expectations <br>    10.1.11 Use a surprising metaphor <br>10.2 Combine multiple strategies <br>10.3 In summary<br><br><strong>11. VIEW MESSAGES <br><\\\/strong>11.1 Forget PowerPoint <br>11.2 The logical flow of messages <br>11.3 The Minimum Viable Product <br>11.4 Sketching <br>11.5 In summary<br><br><strong>12. CREATE THE PRESENTATION <br><\\\/strong>12.1 Noise in presentations <br>12.2 The importance of empty spaces <br>12.3 In summary\"}},{\"@type\":\"Question\",\"name\":\"<strong>Chapters 13 - 16<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>13. MASTER THE USE OF FONTS<br><\\\/strong>13.1 Character architecture <br>13.2 Choosing the right character <br>13.3 How many fonts should you use for a presentation? <br>13.4 In summary<br><br><strong>14. WORKING WITH IMAGES <br><\\\/strong>14.1 Images in presentations <br>14.2 Combining images and text in slides <br>14.3 The Semantic Resonance of images <br>14.4 In summary<br><br><strong>15. VECTOR GRAPHICS - ICONS <br><\\\/strong>15.1 Icons in presentations <br>15.2 Where to find icons <br>15.3 Icon formats <br>15.4 In summary<br><br><strong>16. GIVE COLOR TO YOUR PRESENTATION<br><\\\/strong>16.1 The color wheel <br>16.2 Lights and shadows <br>16.3 Saturation <br>16.4 Focus effect <br>16.5 Temperature <br>16.6 The meaning of colors <br>16.7 The semantic resonance effect. [Case study] <br>16.8 Ready-to-use color combinations <br>16.9 Importing colors into PowerPoint <br>16.10 Color combinations - [Practical case study] <br>16.11 In summary\"}},{\"@type\":\"Question\",\"name\":\"<strong>Chapters 17 - 18 +<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>17. NEURO PRESENTATION DESIGN <br><\\\/strong>17.1 Learn to analyze the context <br>17.2 Reading patterns <br>    17.2.1 Gutenberg Pattern <br>    17.2.2 Z-Pattern <br>    17.2.3 F-Pattern <br>17.3 Reading patterns do not work <br>17.4 In summary<br><br><strong>18. DESIGN THE EXPERIENCE <br><\\\/strong>18.1 Proximity <br>18.2 Alignment <br>18.3 Contrast <br>18.4 Repetition <br>18.5 Controls people\\u2019s eyes <br>18.5.1 Look where others look <br>18.5.2 Directional objects <br>18.6 The golden rule of graphic design <br>18.7 Practical case - the defeat of the bullet point list. [Case study] <br>18.8 In summary<br>MLC PowerPoint Addin<br><br><strong>Bibliography <br>Sitography <br>University papers and articles<\\\/strong>\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2fb6e147 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 1 &#8211; 4<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>PREFACE<\/strong><br><br><strong>1. PRESENTATIONS ARE EVERYWHERE, AND THEY DON&#8217;T WORK <br><\/strong>1.1 Presentations: the job of everyone and no one <br>1.2 Why do presentations fail? <br>1.3 In summary<br><br><strong>2. PRESENTATION DELIVERY \u2013 THE ART OF PRESENTING <br><\/strong>2.1 The dynamics of a presentation <br>2.2 PowerPoint Presenter Mode <br>2.3 The social power of presentations <br>2.4 In summary<br><br><strong>3. NOT ALL PRESENTATIONS ARE MADE TO BE PRESENTED <br><\/strong>3.1 Full vs Slim <br>3.2 Handout \u2013 the right compromise <br>3.3 Presentations that do not require a presenter [case study] <br>3.4 Audio presentations <br>3.5 In summary<br><br><strong>4. THE STRUCTURE OF A SUCCESSFUL PRESENTATION <br><\/strong>4.1 The three main pillars of a presentation <br>    4.1.1 Fear of public speaking <br>    4.1.2 Ineffective slides <br>    4.1.3 Disconnected information flow <br>4.2 A Canvas to verify that your presentation works <br>4.3 In summary<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-12b65428 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 5 &#8211; 8<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>5. A LEAN APPROACH TO PRESENTATIONS <br><\/strong>5.1 The tradeoff of presentations: effectiveness vs. efficiency <br>5.2 A Lean process for presentations <br>5.3 In summary<br><br><strong>6. UNDERSTAND THE AUDIENCE <br><\/strong>6.1 In summary<br><br><strong>7. WRITE THE STORY <br><\/strong>7.1 Storytelling for presentations <br>    7.1.1 Did you know you had three brains? <br>    7.1.2 Introduce the problem to catch your audience\u2019s attention <br>    7.1.3 Overcome resistance and build your credibility <br>    7.1.4 If you want them to do it, you must ask them <br>7.2 In summary<br><br><strong>8. PRINCIPLES OF PERSUASION <br><\/strong>8.1 Reciprocity<br>8.2 Authority <br>8.3 Consistency <br>8.4 Appreciation <br>8.5 Social confirmation <br>8.6 Scarcity <br>8.7 Urgency <br>8.8. Trust <br>8.9 In summary<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-8543ef88 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 9 &#8211; 12<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>9. A STRATEGIC CANVAS TO STRUCTURE THE CONTENT OF PRESENTATIONS <br><\/strong>9.1 How to structure a sales presentation <br>9.2 In summary<br><br><strong>10. HOOKING \u2013 THE INITIAL HOOKING STRATEGY <br><\/strong>10.1 Initial hooking strategies, where do we start? <br>    10.1.1 Tell a story <br>    10.1.2 Questions and interaction with the audience <br>    10.1.3 Share a shocking fact <br>    10.1.4 Use famous quotes <br>    10.1.5 Debunk a common belief and provoke the audience <br>    10.1.6 Give life to your message <br>    10.1.7 Exploit historical events <br>    10.1.8 Turn on the audience\u2019s imagination <br>    10.1.9 Go straight to the problem <br>    10.1.10 Align expectations <br>    10.1.11 Use a surprising metaphor <br>10.2 Combine multiple strategies <br>10.3 In summary<br><br><strong>11. VIEW MESSAGES <br><\/strong>11.1 Forget PowerPoint <br>11.2 The logical flow of messages <br>11.3 The Minimum Viable Product <br>11.4 Sketching <br>11.5 In summary<br><br><strong>12. CREATE THE PRESENTATION <br><\/strong>12.1 Noise in presentations <br>12.2 The importance of empty spaces <br>12.3 In summary<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-496ace7b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 13 &#8211; 16<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>13. MASTER THE USE OF FONTS<br><\/strong>13.1 Character architecture <br>13.2 Choosing the right character <br>13.3 How many fonts should you use for a presentation? <br>13.4 In summary<br><br><strong>14. WORKING WITH IMAGES <br><\/strong>14.1 Images in presentations <br>14.2 Combining images and text in slides <br>14.3 The Semantic Resonance of images <br>14.4 In summary<br><br><strong>15. VECTOR GRAPHICS &#8211; ICONS <br><\/strong>15.1 Icons in presentations <br>15.2 Where to find icons <br>15.3 Icon formats <br>15.4 In summary<br><br><strong>16. GIVE COLOR TO YOUR PRESENTATION<br><\/strong>16.1 The color wheel <br>16.2 Lights and shadows <br>16.3 Saturation <br>16.4 Focus effect <br>16.5 Temperature <br>16.6 The meaning of colors <br>16.7 The semantic resonance effect. [Case study] <br>16.8 Ready-to-use color combinations <br>16.9 Importing colors into PowerPoint <br>16.10 Color combinations &#8211; [Practical case study] <br>16.11 In summary<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d4358bf9 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Chapters 17 &#8211; 18 +<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>17. NEURO PRESENTATION DESIGN <br><\/strong>17.1 Learn to analyze the context <br>17.2 Reading patterns <br>    17.2.1 Gutenberg Pattern <br>    17.2.2 Z-Pattern <br>    17.2.3 F-Pattern <br>17.3 Reading patterns do not work <br>17.4 In summary<br><br><strong>18. DESIGN THE EXPERIENCE <br><\/strong>18.1 Proximity <br>18.2 Alignment <br>18.3 Contrast <br>18.4 Repetition <br>18.5 Controls people\u2019s eyes <br>18.5.1 Look where others look <br>18.5.2 Directional objects <br>18.6 The golden rule of graphic design <br>18.7 Practical case &#8211; the defeat of the bullet point list. [Case study] <br>18.8 In summary<br>MLC PowerPoint Addin<br><br><strong>Bibliography <br>Sitography <br>University papers and articles<\/strong><\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container container uagb-block-17ea9cc2 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-9509b8cc\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-00ffc4a4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp\" alt=\"\" class=\"uag-image-150392\" width=\"450\" height=\"338\" title=\"[Photo] Maurizio books canvas\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b397d4c9\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-322b622e\"><p class=\"uagb-desc-text\"><strong>Meet the Author:<\/strong><\/p><h3 class=\"uagb-heading-text\">MAURIZIO LA CAVA<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-812112ba uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Presentation Strategist, Founder of the Lean Presentation Design Methodology, Professor of Presentation Strategies, Public speaker, CEO at MLC Presentation Design Consulting, Startup Pitch Strategist at Polihub.<br><br>Author of: &#8220;Lean Presentation Design&#8221;, &#8220;Startup Pitch&#8221;, and &#8220;Presenting Data&#8221; books.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b4e618fc default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-177b27e7\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bf343988\" id=\"download-free-preview\"><h3 class=\"uagb-heading-text\">START READING<\/h3><\/div>\n\n\n<div class=\"._submit {   background-color: #ffdb46;   padding: 20px 40px;   font-family: Gilroy, sans-serif;   font-size: 16px;   color: #000000;   text-align: left;   float: left; }\"><div class='_form_109'><\/div><script type='text\/javascript' src='https:\/\/mlcpresentationdesign.activehosted.com\/f\/embed.php?static=0&id=109&69EF74E8C33AA&nostyles=1&preview=0'><\/script><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8ba302e5\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-90627793 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/Book_LPD_Cover_Mockup_small.png \" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/05\/Book_LPD_Cover_Mockup_small.png\" alt=\"\" class=\"uag-image-39716\" width=\"398\" height=\"310\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a0eff896 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LEAN PRESENTATION DESIGN Create presentations that everybody loves With this book, you will learn to: IT\u2019S NOT JUST ABOUT SLIDES, IT\u2019S ABOUT YOU! 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