{"id":149941,"date":"2025-05-26T12:50:50","date_gmt":"2025-05-26T12:50:50","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/?post_type=projects&p=149941"},"modified":"2025-06-10T14:50:17","modified_gmt":"2025-06-10T14:50:17","slug":"lactalis","status":"publish","type":"projects","link":"https:\/\/www.mauriziolacava.com\/en\/projects\/lactalis\/","title":{"rendered":"Lactalis"},"content":{"rendered":"\n
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Bringing Artificial Intelligence to Life at Lactalis<\/p><\/div><\/div>\n\n\n\n

Empowering Innovation Champions and Marketing Directors through Microsoft Copilot and Lean Presentation Design<\/h1><\/div>\n\n\n\n
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Lactalis turned to MLC Presentation Design Consulting to address cultural resistance and limited adoption of Microsoft Copilot.

Through a two-phase project involving Innovation Champions and Southern Europe Marketing Directors, MLC transformed skepticism into confidence by combining advanced presentation techniques with real-life use cases of AI.

From internal ambassadors to top-level stakeholders, participants were guided in applying Copilot to extract insights, create social campaigns, and present innovation.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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cLIENT BACKGROUND<\/p><\/div><\/div>\n\n\n\n

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Lactalis is a global leader in the dairy industry,<\/strong> with operations in over 100 countries and a strong focus on innovation and quality.<\/strong> Despite its scale and investment in technology, the company faced internal friction when it came to adopting AI tools in day-to-day operations.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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cHALLENGE<\/p><\/div><\/div>\n\n\n\n

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The Innovation team needed to introduce AI capabilities\u2014specifically Microsoft Copilot\u2014to a skeptical audience.

The first challenge involved creating internal ambassadors <\/strong>among Innovation Champions who were both early adopters and internal influencers.<\/strong> Despite their sensitivity to new technologies, they were diffident about the real utility<\/strong> and maturity of Copilot.

The second challenge emerged during a larger internal event, where Marketing Directors from Southern Europe needed practical, high-impact applications of AI<\/strong> relevant to their roles, particularly in communication and campaign creation.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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EXECUTIVE SUMMARY<\/h4><\/div>


MLC partnered with Lactalis to overcome internal resistance to Microsoft Copilot by delivering a two-phase initiative. First, it empowered Innovation Champions to become AI ambassadors. Then, it supported Marketing Directors with hands-on use cases, from customer insights to campaign design. Through practical, real-world applications, Copilot was embedded into the company’s communication and marketing culture.<\/p><\/div><\/div>\n\n\n\n

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Challenge<\/h4><\/div>


Low AI adoption, skepticism from early users, and the need to scale understanding across internal influencers and leadership.<\/p><\/div><\/div>\n\n\n\n

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Solution<\/h4><\/div>


A workshop-based journey: Phase 1 for Innovation Champions, Phase 2 for Marketing Directors, both built on AI use cases in communication.<\/p><\/div><\/div>\n\n\n\n

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RESULT<\/h4><\/div>


Trust and capability built across the organization, with Copilot now perceived as a reliable business tool.<\/p><\/div><\/div>\n\n\n\n

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SERVICES<\/h4><\/div>


#Artificial Intelligence
#Microsoft Copilot
#Lean Presentation Design
#Data Storytelling
#Innovation Enablement
#Marketing Transformation<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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SOLUTION<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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MLC delivered a two-part initiative: an immersive workshop for Innovation Champions to build internal advocacy, followed by a strategic, application-driven workshop with Marketing Directors focused on real-world use cases in marketing and communication.<\/p><\/div><\/div>\n\n\n\n

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\u200bThe MLC Approach<\/h3><\/div><\/div>


MLC merged cutting-edge AI prompting with proven presentation design techniques. <\/strong>The first phase focused on enabling Innovation Champions through storytelling, data visualization, and Copilot-based exercises.

The second phase\u2014during the Southern Europe Day convention\u2014applied the same<\/strong> methodology with a marketing focus:<\/strong> participants worked on user-generated content, built data-driven campaigns, and visualized outputs through AI tools.<\/p><\/div><\/div>\n\n\n\n

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\u200bThe insight<\/h3><\/div><\/div>


Driving AI adoption at scale requires both internal ambassadors and leadership engagement. By combining early cultural adoption with executive-level application, MLC positioned Copilot not as a future tool, but as a current ally.<\/p><\/div><\/div>\n\n\n\n

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\u200bThe Process<\/h3><\/div><\/div>


Phase 1 \u2013 Innovation Champions<\/strong>

\u2022<\/strong> Kick-off with theory: challenges of presentation design, best practices in communication, data storytelling, and visualization.

\u2022<\/strong> Overview of AI evolution, LLMs, and prompt engineering techniques based on Maurizio La Cava\u2019s research.

\u2022<\/strong> Hands-on case study: managers used Copilot to analyze data, cluster reviews, extract insights, and build innovation presentations using the Lean Presentation Strategy Canvas<\/a>.

Phase 2 \u2013 Marketing Directors (Southern Europe Day)<\/strong>

\u2022<\/strong> Focused session on real-world applications, particularly in marketing.

\u2022<\/strong> Case study centered on user-generated content analysis for the brand Siggi\u2019s.

\u2022<\/strong> Copilot used to analyze customer comments, synthesize insights, generate visual campaigns, and create storylines for presentations.

\u2022<\/strong> Final group pitches demonstrated the practical power of Copilot in the marketing communication cycle.
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RESULTS<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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MLC created a core group of Innovation Champions to act as AI ambassadors, enabling executive-level stakeholders to experience the power of AI through concrete use cases. <\/strong>

This initiative boosted AI literacy across multiple business units<\/strong> and helped position Microsoft Copilot as a safe, efficient, and relevant tool for everyday tasks.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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