{"id":151130,"date":"2025-09-15T09:21:43","date_gmt":"2025-09-15T09:21:43","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/?post_type=projects&p=151130"},"modified":"2025-09-15T10:06:51","modified_gmt":"2025-09-15T10:06:51","slug":"lvmh-luxury-communication","status":"publish","type":"projects","link":"https:\/\/www.mauriziolacava.com\/en\/projects\/lvmh-luxury-communication\/","title":{"rendered":"LVMH"},"content":{"rendered":"\n
\n
<\/div><\/div>

Bringing Luxury Excellence to Communication:<\/p><\/div><\/div>\n\n\n\n

How LVMH Spain adopted the MLC method to transform its approach to corporate presentations<\/h1><\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n
\"\"<\/figure><\/div>\n<\/div>\n\n\n\n
\n
<\/div>

LVMH Spain began a training program with MLC to enhance the visual effectiveness of their presentations.

The first complete and customized training had such a positive impact that a new edition was already planned a few months later, with an even more streamlined and tailored format.
The goal? To strengthen visual communication with the same care given to every collection.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\"\"<\/div>
<\/div>

cLIENT BACKGROUND<\/p><\/div><\/div>\n\n\n\n

<\/div>

LVMH is the global leader in the luxury sector, with over 75 Maisons in fashion, beauty, watches, wine, and spirits.

The Spanish office is a key hub for communication, training, and commercial strategy development.

The teams involved in the training are young, dynamic, and work closely with both internal and external stakeholders. For this reason, the quality of presentations is not just about aesthetics, but identity, consistency, and strategic impact.

In a group where every detail matters, even a slide must be flawless.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"<\/div>
<\/div>

cHALLENGE<\/p><\/div><\/div>\n\n\n\n

<\/div>

The LVMH Spain team felt the need to elevate the standard of their daily presentations<\/strong>, making them not only visually appealing but also capable of supporting strategies and decisions in a clear and direct manner.

The main obstacle was the lack of a shared method<\/strong>: presentations varied in structure and style and often failed to fully highlight the content.

Additionally, there was a specific need to maintain high attention<\/strong> in a room full of young professionals accustomed to fast-paced rhythms and streamlined digital formats.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\"\"<\/div>

EXECUTIVE SUMMARY<\/h4><\/div>


MLC partnered with LVMH Spain to elevate the quality of visual communication and bring a structured method to presentation design, aligned with the brand\u2019s aesthetics.<\/p><\/div><\/div>\n\n\n\n

\"\"<\/div>

Challenge<\/h4><\/div>


Lack of visual consistency and engagement across internal presentations, especially among younger teams used to fast and digital formats.<\/p><\/div><\/div>\n\n\n\n

\"\"<\/div>

Solution<\/h4><\/div>


A full Lean Presentation Design course followed by a compact 6-hour version tailored to brand templates and participants\u2019 needs.<\/p><\/div><\/div>\n\n\n\n

\"\"<\/div>

RESULT<\/h4><\/div>


More elegant, effective, and brand-aligned presentations, with increased engagement and internal adoption of visual best practices.<\/p><\/div><\/div>\n\n\n\n

\"\"<\/div>

SERVICES<\/h4><\/div>


#Lean Presentation Design
#Template Customization
#Online Workshops
#Training Program Planning<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\"\"<\/div>
<\/div>

SOLUTION<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\n
<\/div>

MLC created an intensive course<\/strong> on the Lean Presentation Design method<\/strong>, alternating theory with practical exercises customized to the brand’s templates, palettes, and fonts.

The training showed how aesthetics and functionality can coexist<\/strong>, transforming the energy of a young audience into a creative and experimental space.

The process, from material customization to interactive delivery, led to the success of the first edition <\/strong>and the planning of more compact courses to maintain focus<\/strong>.<\/p><\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/div>

\u200bThe MLC Approach<\/h3><\/div><\/div>


The first step was a full 10.5-hour course<\/strong> dedicated entirely to the Lean Presentation Design method<\/strong>. Sessions alternated between theoretical moments<\/strong> and practical exercises<\/strong> carried out directly on corporate templates.

From the start, MLC worked with a mix of materials provided by the brand<\/strong> to build consistent exercises, adapting to the specific LVMH palette, fonts, and structure.

During the training, one of our trainers maintained an engaging style<\/strong>, focusing on rhythm and interaction to stimulate a young and dynamic audience. The goal was not only to teach how to build better slides but to impart a design mindset that could be applied in any visual context.<\/p><\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/div>

\u200bThe insight<\/h3><\/div><\/div>


The key element that emerged was the relationship between aesthetics and functionality<\/strong>. In a company like LVMH, beauty is an integral part of the brand, but when it comes to presentations, it can never replace clarity.

The course enabled participants to understand how form and content can coexist in harmony<\/strong>. The young age of the participants, initially seen as a possible obstacle in terms of attention, turned out to be an asset: with the right approach, the training became a creative space<\/strong> where participants responded with enthusiasm, curiosity, and a desire to immediately apply the techniques they learned.

Learning transformed into experimentation<\/strong>.<\/p><\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/div>

\u200bThe Process<\/h3><\/div><\/div>


The course followed a well-structured process<\/strong>: receiving templates<\/strong> from LVMH, analyzing the materials<\/strong> by MLC, developing customized exercises<\/strong>, and delivering online sessions with direct trainer support.

For example, the module on the slide master was developed directly on the official LVMH version<\/strong> to guide participants in discovering every useful function for working with consistency<\/strong>.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"<\/div>
<\/div>

RESULTS<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
<\/div>

The presentations created by the teams after the course are now more polished, readable, and consistent with the brand’s elegance<\/strong>. The visual narrative is smoother and more focused, and the content is more accessible, even for international audiences.

The training has left its mark not only in PowerPoint files but also in the way participants approach communication<\/strong>.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t<\/picture>\n\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t<\/picture>\n\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t<\/picture>\n\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t<\/picture>\n\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t<\/picture>\n\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\"\"\/\n\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\"\"\/\n\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\"\"\/\n\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\"\"\/\n\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\"\"\/\n\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t
<\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t