{"id":151136,"date":"2025-09-15T09:45:08","date_gmt":"2025-09-15T09:45:08","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/?post_type=projects&p=151136"},"modified":"2025-09-15T10:19:58","modified_gmt":"2025-09-15T10:19:58","slug":"banca-sella-strategic-presentations","status":"publish","type":"projects","link":"https:\/\/www.mauriziolacava.com\/en\/projects\/banca-sella-strategic-presentations\/","title":{"rendered":"Banca Sella"},"content":{"rendered":"\n
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Turning presentations into a strategic asset for internal communication:<\/p><\/div><\/div>\n\n\n\n

The impact of tailored training on visual communication<\/h1><\/div>\n\n\n\n
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The Marketing and Communication team at Banca Sella reached out to MLC to improve the effectiveness of their internal presentations. After a successful pilot course, the method was integrated throughout the organization, transforming every presentation into a clearer, more impactful tool aligned with the brand\u2019s visual identity.

In just a few months, what began as a training experiment evolved into an ongoing collaboration, consistently delivering tangible value with each new edition of the course.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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cLIENT BACKGROUND<\/p><\/div><\/div>\n\n\n\n

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Banca Sella is an Italian banking institution<\/strong> with over a century of history and a distinctive position in the financial landscape thanks to its innovative and digital vision.

The Group has undergone significant transformation<\/strong> over the decades: in the 1970s, it introduced the first ATMs in Italy, and since the 2000s, it has emerged as a digital player<\/strong> with the launch of its first internet banking service, the establishment of the fintech hub Sellalab in 2013, and the debut of Italy\u2019s first Open Banking platform in 2017.

The company has always prioritized the development of its people and the cultivation of a progressive corporate culture<\/strong>, where communication plays a central role.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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cHALLENGE<\/p><\/div><\/div>\n\n\n\n

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Despite the team’s skills, their presentations were not reaching their full communicative potential. Content was often too dense, charts were hard to read, and layouts were not always consistent with corporate guidelines.

This led to confusing messages, slowing comprehension, and potentially undermining the perceived value of proposals and projects.

Banca Sella needed a structured method to guide teams in creating more concise, effective, and visually polished slides within a limited training timeframe.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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EXECUTIVE SUMMARY<\/h4><\/div>


MLC partnered with Banca Sella to transform the quality of internal presentations through a compact and tailored Lean Presentation Design course.<\/p><\/div><\/div>\n\n\n\n

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Challenge<\/h4><\/div>


Improve clarity and consistency of internal presentations in a fast-paced and highly visual working environment.<\/p><\/div><\/div>\n\n\n\n

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Solution<\/h4><\/div>


A 6-hour workshop customized on Banca Sella\u2019s official template, focused on structure, design, and storytelling.<\/p><\/div><\/div>\n\n\n\n

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RESULT<\/h4><\/div>


Improved slide quality, increased awareness of design principles, and formal integration of the course in the internal training catalogue.<\/p><\/div><\/div>\n\n\n\n

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SERVICES<\/h4><\/div>


#Lean Presentation Design
#MLC Training
#Visual Communication
#Corporate Storytelling
#Slide Design<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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SOLUTION<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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MLC designed a compact Lean Presentation Design<\/strong> course<\/strong> tailored to the company and fully integrated with its official templates.

Every exercise was based on real use cases<\/strong>, making learning immediately useful<\/strong> and applicable to day-to-day work<\/strong>.

The format was designed for maximum impact<\/strong>: practical, streamlined, and instantly usable.<\/p><\/div><\/div>\n\n\n\n

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\u200bThe MLC Approach<\/h3><\/div><\/div>


The process began with a pilot session<\/strong> conceived as a qualitative test, attended by the HR manager who had first recognized the strategic value<\/strong> of the training.

The course was custom-built<\/strong>: compact in duration, accessible in language and directly applicable in content. What made the difference was the training\u2019s concrete<\/strong> and practical<\/strong> approach<\/strong>.

By working with real presentations<\/strong> from their everyday tasks, participants tackled real problems and discovered effective visual solutions, guided step by step by an expert trainer<\/strong>.

Each module was adapted to best showcase the Banca Sella brand, demonstrating how graphic consistency<\/strong> can reinforce corporate identity even through slides.<\/p><\/div><\/div>\n\n\n\n

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\u200bThe insight<\/h3><\/div><\/div>


One of the standout elements from the very first sessions was the participants’ energy and engagement<\/strong>. The team’s relatively young average age proved to be a strength: accustomed to digital tools and streamlined communication styles, they enthusiastically embraced a method that combines design with strategy<\/strong>.

Exercises were not seen as tasks, but as opportunities to explore new, faster, and more effective storytelling techniques. The results were evident right away: better command of tools, ability to simplify complex concepts, and a renewed motivation to \u201cdo better\u201d even in routine materials.

For many, adopting the MLC method<\/strong> represented a true mindset shift.<\/p><\/div><\/div>\n\n\n\n

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\u200bThe Process<\/h3><\/div><\/div>


The training was delivered in a compact format<\/strong> to fit the company\u2019s time constraints: 6-hour sessions, divided into modules alternating theory and practice, focusing on concrete use cases<\/strong>.

All exercises were built using Banca Sella\u2019s corporate template<\/strong>, which MLC updated and optimized to align with Lean Presentation Design principles<\/strong>. Some modules, like the one on slide master<\/strong>, were carried out directly on the actual file<\/strong> used in the company<\/strong>, enhancing learning and promoting immediate applicability.

The success of the first session led to additional ones being scheduled on a recurring basis for other internal teams.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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RESULTS<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Presentations were transformed. Participants moved from complex, dense slides to simple, visual, and consistent layouts.

The time required to create a presentation decreased, while perceived quality by recipients improved. Teams became more aware of how to use color, fonts, alignment, and especially visual storytelling<\/strong>.

The method was enthusiastically received<\/strong>, resulting in communication that is more effective, more professional and more in line with Banca Sella\u2019s position in today\u2019s modern banking landscape.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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