{"id":42621,"date":"2023-11-14T13:37:32","date_gmt":"2023-11-14T13:37:32","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/?post_type=projects&p=42621"},"modified":"2023-11-14T13:37:33","modified_gmt":"2023-11-14T13:37:33","slug":"haier-2","status":"publish","type":"projects","link":"https:\/\/www.mauriziolacava.com\/en\/projects\/haier-2\/","title":{"rendered":"Haier"},"content":{"rendered":"\n
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Challenge<\/h3>\n\n\n\n

The sustainability department of Haier, a globally renowned appliance company, needed a visual identity that would not only resonate with the company’s core values but also represent the company’s commitment to sustainability, innovation, and excellence.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Intervention<\/h3>\n\n\n\n

Our team conducted an in-depth analysis of Haier’s brand, seeking to thoroughly understand its core values and beliefs, particularly its dedication to sustainability. We then developed a new logo that captures the essence of the brand and incorporates elements representing eco-friendliness, technological advancements, and Haier’s legacy.<\/p>\n<\/div>\n\n\n\n

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Outcome<\/h3>\n\n\n\n

The new visual identity effectively communicates the company’s ethos and purpose. The visual identity manual ensured that the brand’s portrayal remained consistent, further solidifying its presence in the industry.<\/p>\n\n\n\n

\u2022 The logo integrates Haier Europe’s branding and patterns with an abstract representation of a tree. It presents a design where segments reminiscent of leaves come together, suggesting a fusion of the natural world with technological precision. The dominant shades of teal and navy blue, paired with the contemporary blue typography, reflect both the environment and innovation.<\/p>\n\n\n\n

\u2022 Along with the logo, we developed a visual identity manual that outlined clear guidelines on logo usage, ensuring consistency across all platforms and touchpoints.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Visual ID Haier Sustainability<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":{"0":"post-42621","1":"projects","2":"type-projects","3":"status-publish","5":"entry"},"acf":[],"yoast_head":"\nHaier - MLC Presentation Design Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauriziolacava.com\/en\/projects\/haier-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haier\" \/>\n<meta property=\"og:description\" content=\"Visual ID Haier Sustainability\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mauriziolacava.com\/en\/projects\/haier-2\/\" \/>\n<meta property=\"og:site_name\" content=\"MLC Presentation Design Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leanpresentationdesign\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T13:37:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/11\/Case-Study-Haier_Sustainability.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@maurizio_lacava\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Haier - 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