{"id":40481,"date":"2023-08-09T16:36:00","date_gmt":"2023-08-09T16:36:00","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/books\/startup-pitch-2\/"},"modified":"2026-02-26T11:27:42","modified_gmt":"2026-02-26T11:27:42","slug":"startup-pitch","status":"publish","type":"books","link":"https:\/\/www.mauriziolacava.com\/it\/books\/startup-pitch\/","title":{"rendered":"Startup Pitch"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-197d44eb default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-efd984c4\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0ac02116\"><h1 class=\"uagb-heading-text\">STARTUP PITCH<\/h1><p class=\"uagb-desc-text\">Come presentare un&#8217;idea e convincere gli investitori<br\/>a finanziarla<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-875aef33\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-bcd908fb\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Elabora<\/strong> presentazioni <strong>convincenti<\/strong> per gli <strong>investitori<\/strong><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-cae881df\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Gestisci e <strong>soddisfa le aspettative<\/strong> degli investitori<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-289f8b3f\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M438.6 105.4C451.1 117.9 451.1 138.1 438.6 150.6L182.6 406.6C170.1 419.1 149.9 419.1 137.4 406.6L9.372 278.6C-3.124 266.1-3.124 245.9 9.372 233.4C21.87 220.9 42.13 220.9 54.63 233.4L159.1 338.7L393.4 105.4C405.9 92.88 426.1 92.88 438.6 105.4H438.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Mostra <strong>controllo<\/strong> e <strong>compostezza<\/strong> nei pitch<\/span><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"#download-free-preview\" style=\"background-color:#ffdb46\">Scarica l&#8217;anteprima gratuita<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.amazon.it\/Startup-presentare-convincere-investitori-finanziarla\/dp\/885790766X\/ref=sr_1_1?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;dchild=1&amp;keywords=startup+pitch&amp;qid=1586935399&amp;sr=8-1\" style=\"background-color:#ffdb46\">ACQUISTA<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-141e85cf\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/06\/BOOK-STP_Cover_3D_ITA.png\" alt=\"\" class=\"wp-image-39838\" style=\"width:539px;height:483px\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-7b7642b5 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-eadc079f\"><h3 class=\"uagb-heading-text\">Con questo libro imparerai a:<\/h3><\/div>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-1264bc74 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-6d583a6f\">\n<div class=\"wp-block-uagb-info-box uagb-block-175f2420 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_1.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Costruisci un potente flusso<br\/>comunicativo per presentare<br\/>la tua startup<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-1d246f8c uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_4.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Cattura l\u2019atttenzione<br\/>degli investitori e<br\/>fatti finanaziare<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-68bd902e\">\n<div class=\"wp-block-uagb-info-box uagb-block-a8fe8028 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_2.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Padroneggia l\u2019arte<br\/>di persuadere un\u2019audience<br\/>di investitori<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-a48d1641 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_5.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Impara a distinguerti,<br\/>mantenere la calma<br\/>e la situazione sotto controllo<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-819a800f\">\n<div class=\"wp-block-uagb-info-box uagb-block-9dfde230 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_3.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Gestisci le aspettative<br\/>degli investitori e<br\/>dagli cio che vogliono<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-5ccdfca4 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/03\/StartupPitch-Book_6.svg\" alt=\"\" width=\"90\" height=\"90\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">I famosi unicorni hanno condotto<br\/>campagne di fund raising<br\/>di grande successo<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-bdd84cff default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-f53cf52d\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c350566a\"><h3 class=\"uagb-heading-text\">NON SI TRATTA DELL\u2019IDEA<br\/>MA DEL MODO IN CUI VIENE COMUNICATA<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-7ac4030a uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Avrai pochi minuti per saltare sul palco e parlare del tuo progetto, come chiunque altro.<br\/><br\/>Cosa ti render\u00e0 cosi speciale da convincere gli investitori?<br\/><br\/>Fidati, l\u2019idea \u00e8 importante, ma la migliore idea di questo mondo fallir\u00e0 se non comunicata efficacemente e tu non sarai l\u2019unico a provarci.<br\/><br\/>Vuoi davvero rendere indelebile l\u2019idea della tua startup nella memoria dell\u2019investitore?<br\/><br\/>Il libro Startup Pitch \u00e8 cio che stai cercando.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-73407880\">\n<div class=\"wp-block-uagb-image alignright uagb-block-d0298858 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-right\">\r\n<figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" class=\"uag-image-153161\" title=\"[Book]_StartUp Pitch_ENG_Maurizio\" role=\"img\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/02\/Book_StartUp-Pitch_ITA_Maurizio.webp\" sizes=\"(max-width: 480px) 150px\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/02\/Book_StartUp-Pitch_ITA_Maurizio.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/02\/Book_StartUp-Pitch_ITA_Maurizio.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2026\/02\/Book_StartUp-Pitch_ITA_Maurizio.webp 360w\" alt=\"\" width=\"800\" height=\"762\" \/><\/figure>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-b6ea685b default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d5b07b81\"><h3 class=\"uagb-heading-text\">SOMMARIO<\/h3><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-964e6e99 uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.mauriziolacava.com\\\/it\\\/books\\\/startup-pitch\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"<strong>Capitoli 1 - 4<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>INTRODUZIONE<\\\/strong><br><br><strong>1. STARTUP, PITCH E FUNDRAISING <\\\/strong><br>1.1 Essere imprenditori \\u00e8 una vocazione<br>1.2 Comunicare per sopravvivere<br>1.3 Tutti \\u201cpitchano\\u201d, o devono imparare a farlo<br>1.4 Il percorso di finanziamento di una startup<br>1.5 Gestire le aspettative \\u2013 il funnel del venture capital<br>1.6 Perch\\u00e9 un pitch dovrebbe fallire?<br>    1.6.1 Fallire nell\\u2019aggancio iniziale<br>    1.6.2 Avere un pitch destrutturato<br>    1.6.3 Non aver compreso l\\u2019audience<br>    1.6.4 Non conoscere il proprio mercato<br>    1.6.5 Non conoscere i propri competitor<br>    1.6.6 Mostrare un team incompleto<br>    1.6.7 Mostrare dei financial deboli o una richiesta sproporzionata<br>1.7 Riassumendo<br><br><strong>2. CONOSCI CHI HAI DI FRONTE <\\\/strong><br>2.1 Studia il tuo pubblico<br>    2.1.1 La tua audience \\u00e8 l\\u2019eroe<br>    2.1.2 Le persone agiscono in maniera egoistica<br>    2.1.3 Cosa cercano gli investor?<br>2.2 La prima impressione \\u00e8 quella che conta<br>    2.2.1 Pushover<br>    2.2.2 Robot<br>    2.2.3 Venditore di macchine usate<br>    2.2.4 Mendicante<br>2.3 Cattura l\\u2019attenzione<br>2.4 Impara a gestire l\\u2019interazione<br>2.5 Riassumendo<br><br><strong>3. COME PERSUADERE UN\\u2019AUDIENCE <\\\/strong><br>3.1 Tecniche di persuasione<br>3.2 Guida pratica alla persuasione<br>    3.2.1 Credibilit\\u00e0<br>    3.2.2 Focus sull\\u2019audience<br>    3.2.3 Emotivit\\u00e0<br>3.3 Storytelling per presentazioni<br>3.4 Quattro tecniche per \\u201cNON persuadere\\u201d sicuramente<br>    3.4.1 Essere impaziente<br>    3.4.2 Non accettare il compromesso<br>    3.4.3 Agire in ottica di breve termine<br>    3.4.4 Credere che la presentazione sia tutto<br>3.5 Riassumendo<br><br><strong>4. IL PITCH: UNA STRUTTURA EFFICACE <\\\/strong><br>4.1 Investor pitch o business plan?<br>    4.1.1 Business plan<br>    4.1.2 Investor pitch<br>4.2 Che cos\\u2019\\u00e8 un elevator pitch?<br>4.3 Quali informazioni includere in un pitch<br>4.4 La struttura perfetta per un investor pitch di successo<br>4.5 Riassumendo<br><br>\"}},{\"@type\":\"Question\",\"name\":\"<strong>Capitoli 5 - 8<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>5. IL PROBLEMA <\\\/strong><br>5.1 Dai alle persone ci\\u00f2 che vogliono<br>5.2 Il problema come parte integrante dello storytelling<br>5.3 Problema, pain e conseguenze<br>5.4 Quando il problema ancora non esiste<br>5.5 Persuasione applicata al problema<br>    5.5.1 Credibilit\\u00e0<br>    5.5.2 Focus sull\\u2019audience<br>    5.5.3 Emotivit\\u00e0<br>5.6 Riassumendo<br><br><strong>6. LA SOLUZIONE <\\\/strong><br>6.1 Unique value proposition<br>6.2 Demo, la faccio oppure no?<br>6.3 La soluzione come risparmio<br>6.4 Persuasione applicata alla soluzione.<br>    6.4.1 Credibilit\\u00e0<br>    6.4.2 Focus sull\\u2019audience<br>    6.4.3 Emotivit\\u00e0<br>6.5 Riassumendo<br><br><strong>7. MARKET SIZE<\\\/strong><br>7.1 Prevedere il futuro osservando i trend?<br>7.2 Dal mercato potenziale al mercato servito<br>7.3 Sii ambizioso o dimentica il VC<br>7.4 Bottom up vs top down<br>7.5 Il concetto di market niche e perch\\u00e9 ci piace<br>7.6 Persuasione applicata alla market size<br>    7.6.1 Credibilit\\u00e0<br>    7.6.2 Focus sull\\u2019audience<br>    7.6.3 Emotivit\\u00e0<br>7.7 Riassumendo<br><br><strong>8. BUSINESS MODEL<\\\/strong><br>8.1 Che cos\\u2019\\u00e8 un business model<br>8.2 Business model canvas<br>8.3 Sostenibilit\\u00e0 del business model<br>8.4 Un business model da pitch<br>8.5 Persuasione applicata al business model<br>    8.5.1 Credibilit\\u00e0<br>    8.5.2 Focus sull\\u2019audience<br>    8.5.3 Emotivit\\u00e0<br>8.6 Riassumendo<br><br>\"}},{\"@type\":\"Question\",\"name\":\"<strong>Capitoli 9 - 12<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>9. TRACTION<\\\/strong><br>9.1 Metriche ed errori comuni<br>9.2 Persuasione applicata alla traction<br>    9.2.1 Credibilit\\u00e0<br>    9.2.2 Focus sull\\u2019audience<br>    9.2.3 Emotivit\\u00e0<br>9.3 Riassumendo<br><br><strong>10. COMPETITION<\\\/strong><br>10.1 Unico s\\u00ec, ma nel modo di farlo!<br>10.2 Il modello delle 5 forze di Porter<br>10.3 Come si presenta la competizione?<br>10.4 Persuasione applicata alla competition<br>    10.4.1 Credibilit\\u00e0<br>    10.4.2 Focus sull\\u2019audience<br>    10.4.3 Emotivit\\u00e0<br>10.5 Riassumendo<br><br><strong>11. GO-TO-MARKET<\\\/strong><br>11.1 Far succedere le cose<br>11.2 Presentiamo la go-to-market<br>11.3 Persuasione applicata alla go-to-market<br>    11.3.1 Credibilit\\u00e0<br>    11.3.2 Focus sull\\u2019audience<br>    11.3.3 Emotivit\\u00e0<br>11.4 Riassumendo<br><br><strong>12. IL TEAM<\\\/strong><br>12.1 Piccolo e ben assortito<br>12.2 La slide del team ideale<br>12.3 Persuasione applicata al team<br>    12.3.1 Credibilit\\u00e0<br>12.3. Focus sull\\u2019audience<br>12.3.3 Emotivit\\u00e0<br>12.4 Riassumendo<br><br>\"}},{\"@type\":\"Question\",\"name\":\"<strong>Capitoli 13 - 16<\\\/strong> <strong>+<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>13. PROIEZIONI FINANZIARIE <\\\/strong><br>13.1 Realizza proiezioni coerenti<br>13.2 Prevedere il futuro non \\u00e8 cosa facile<br>13.3 Proietta la tua ambizione<br>13.4 Una mappa che pu\\u00f2 indicarti la via<br>13.5 Presentare le proiezioni finanziarie<br>13.6 Persuasione applicata alle proiezioni finanziarie<br>    13.6.1 Credibilit\\u00e0<br>    13.6.2 Focus sull\\u2019audience<br>    13.6.3 Emotivit\\u00e0<br>13.7 Riassumendo<br><br><strong>14. CALL TO ACTION<\\\/strong><br>14.1 Chiedi e ti sar\\u00e0 dato<br>14.2 Cosa chiedere (esempi dal campo)<br>14.3 Persuasione applicata alla call to action<br>    14.3.1 Credibilit\\u00e0<br>    14.3.2 Focus sull\\u2019audience<br>    14.3.3 Emotivit\\u00e0<br>14.4 Riassumendo<br><br><strong>15. ROADMAP<\\\/strong><br>15.1 Un passo alla volta<br>15.2 Presentare la roadmap<br>15.3 Persuasione applicata alla roadmap<br>    15.3.1 Credibilit\\u00e0<br>    15.3.2 Focus sull\\u2019audience<br>    15.3.3 Emotivit\\u00e0<br>15.4 Riassumendo<br><br><strong>16. ULTIMI CONSIGLI <\\\/strong><br>16.1 Investor pitch canvas<br>16.2 Il ruolo della grafica in una presentazione agli investitori<br><br><strong> Bibliografia\\r\\n\\r\\nSitografia\\r\\n<\\\/strong><br><br>\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5cf194e2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Capitoli 1 &#8211; 4<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>INTRODUZIONE<\/strong><br><br><strong>1. STARTUP, PITCH E FUNDRAISING <\/strong><br>1.1 Essere imprenditori \u00e8 una vocazione<br>1.2 Comunicare per sopravvivere<br>1.3 Tutti \u201cpitchano\u201d, o devono imparare a farlo<br>1.4 Il percorso di finanziamento di una startup<br>1.5 Gestire le aspettative \u2013 il funnel del venture capital<br>1.6 Perch\u00e9 un pitch dovrebbe fallire?<br>    1.6.1 Fallire nell\u2019aggancio iniziale<br>    1.6.2 Avere un pitch destrutturato<br>    1.6.3 Non aver compreso l\u2019audience<br>    1.6.4 Non conoscere il proprio mercato<br>    1.6.5 Non conoscere i propri competitor<br>    1.6.6 Mostrare un team incompleto<br>    1.6.7 Mostrare dei financial deboli o una richiesta sproporzionata<br>1.7 Riassumendo<br><br><strong>2. CONOSCI CHI HAI DI FRONTE <\/strong><br>2.1 Studia il tuo pubblico<br>    2.1.1 La tua audience \u00e8 l\u2019eroe<br>    2.1.2 Le persone agiscono in maniera egoistica<br>    2.1.3 Cosa cercano gli investor?<br>2.2 La prima impressione \u00e8 quella che conta<br>    2.2.1 Pushover<br>    2.2.2 Robot<br>    2.2.3 Venditore di macchine usate<br>    2.2.4 Mendicante<br>2.3 Cattura l\u2019attenzione<br>2.4 Impara a gestire l\u2019interazione<br>2.5 Riassumendo<br><br><strong>3. COME PERSUADERE UN\u2019AUDIENCE <\/strong><br>3.1 Tecniche di persuasione<br>3.2 Guida pratica alla persuasione<br>    3.2.1 Credibilit\u00e0<br>    3.2.2 Focus sull\u2019audience<br>    3.2.3 Emotivit\u00e0<br>3.3 Storytelling per presentazioni<br>3.4 Quattro tecniche per \u201cNON persuadere\u201d sicuramente<br>    3.4.1 Essere impaziente<br>    3.4.2 Non accettare il compromesso<br>    3.4.3 Agire in ottica di breve termine<br>    3.4.4 Credere che la presentazione sia tutto<br>3.5 Riassumendo<br><br><strong>4. IL PITCH: UNA STRUTTURA EFFICACE <\/strong><br>4.1 Investor pitch o business plan?<br>    4.1.1 Business plan<br>    4.1.2 Investor pitch<br>4.2 Che cos\u2019\u00e8 un elevator pitch?<br>4.3 Quali informazioni includere in un pitch<br>4.4 La struttura perfetta per un investor pitch di successo<br>4.5 Riassumendo<br><br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6066af8d \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Capitoli 5 &#8211; 8<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>5. IL PROBLEMA <\/strong><br>5.1 Dai alle persone ci\u00f2 che vogliono<br>5.2 Il problema come parte integrante dello storytelling<br>5.3 Problema, pain e conseguenze<br>5.4 Quando il problema ancora non esiste<br>5.5 Persuasione applicata al problema<br>    5.5.1 Credibilit\u00e0<br>    5.5.2 Focus sull\u2019audience<br>    5.5.3 Emotivit\u00e0<br>5.6 Riassumendo<br><br><strong>6. LA SOLUZIONE <\/strong><br>6.1 Unique value proposition<br>6.2 Demo, la faccio oppure no?<br>6.3 La soluzione come risparmio<br>6.4 Persuasione applicata alla soluzione.<br>    6.4.1 Credibilit\u00e0<br>    6.4.2 Focus sull\u2019audience<br>    6.4.3 Emotivit\u00e0<br>6.5 Riassumendo<br><br><strong>7. MARKET SIZE<\/strong><br>7.1 Prevedere il futuro osservando i trend?<br>7.2 Dal mercato potenziale al mercato servito<br>7.3 Sii ambizioso o dimentica il VC<br>7.4 Bottom up vs top down<br>7.5 Il concetto di market niche e perch\u00e9 ci piace<br>7.6 Persuasione applicata alla market size<br>    7.6.1 Credibilit\u00e0<br>    7.6.2 Focus sull\u2019audience<br>    7.6.3 Emotivit\u00e0<br>7.7 Riassumendo<br><br><strong>8. BUSINESS MODEL<\/strong><br>8.1 Che cos\u2019\u00e8 un business model<br>8.2 Business model canvas<br>8.3 Sostenibilit\u00e0 del business model<br>8.4 Un business model da pitch<br>8.5 Persuasione applicata al business model<br>    8.5.1 Credibilit\u00e0<br>    8.5.2 Focus sull\u2019audience<br>    8.5.3 Emotivit\u00e0<br>8.6 Riassumendo<br><br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c8725324 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Capitoli 9 &#8211; 12<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>9. TRACTION<\/strong><br>9.1 Metriche ed errori comuni<br>9.2 Persuasione applicata alla traction<br>    9.2.1 Credibilit\u00e0<br>    9.2.2 Focus sull\u2019audience<br>    9.2.3 Emotivit\u00e0<br>9.3 Riassumendo<br><br><strong>10. COMPETITION<\/strong><br>10.1 Unico s\u00ec, ma nel modo di farlo!<br>10.2 Il modello delle 5 forze di Porter<br>10.3 Come si presenta la competizione?<br>10.4 Persuasione applicata alla competition<br>    10.4.1 Credibilit\u00e0<br>    10.4.2 Focus sull\u2019audience<br>    10.4.3 Emotivit\u00e0<br>10.5 Riassumendo<br><br><strong>11. GO-TO-MARKET<\/strong><br>11.1 Far succedere le cose<br>11.2 Presentiamo la go-to-market<br>11.3 Persuasione applicata alla go-to-market<br>    11.3.1 Credibilit\u00e0<br>    11.3.2 Focus sull\u2019audience<br>    11.3.3 Emotivit\u00e0<br>11.4 Riassumendo<br><br><strong>12. IL TEAM<\/strong><br>12.1 Piccolo e ben assortito<br>12.2 La slide del team ideale<br>12.3 Persuasione applicata al team<br>    12.3.1 Credibilit\u00e0<br>12.3. Focus sull\u2019audience<br>12.3.3 Emotivit\u00e0<br>12.4 Riassumendo<br><br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-adf86089 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Capitoli 13 &#8211; 16<\/strong> <strong>+<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p><strong>13. PROIEZIONI FINANZIARIE <\/strong><br>13.1 Realizza proiezioni coerenti<br>13.2 Prevedere il futuro non \u00e8 cosa facile<br>13.3 Proietta la tua ambizione<br>13.4 Una mappa che pu\u00f2 indicarti la via<br>13.5 Presentare le proiezioni finanziarie<br>13.6 Persuasione applicata alle proiezioni finanziarie<br>    13.6.1 Credibilit\u00e0<br>    13.6.2 Focus sull\u2019audience<br>    13.6.3 Emotivit\u00e0<br>13.7 Riassumendo<br><br><strong>14. CALL TO ACTION<\/strong><br>14.1 Chiedi e ti sar\u00e0 dato<br>14.2 Cosa chiedere (esempi dal campo)<br>14.3 Persuasione applicata alla call to action<br>    14.3.1 Credibilit\u00e0<br>    14.3.2 Focus sull\u2019audience<br>    14.3.3 Emotivit\u00e0<br>14.4 Riassumendo<br><br><strong>15. ROADMAP<\/strong><br>15.1 Un passo alla volta<br>15.2 Presentare la roadmap<br>15.3 Persuasione applicata alla roadmap<br>    15.3.1 Credibilit\u00e0<br>    15.3.2 Focus sull\u2019audience<br>    15.3.3 Emotivit\u00e0<br>15.4 Riassumendo<br><br><strong>16. ULTIMI CONSIGLI <\/strong><br>16.1 Investor pitch canvas<br>16.2 Il ruolo della grafica in una presentazione agli investitori<br><br><strong> Bibliografia\r\n\r\nSitografia\r\n<\/strong><br><br><\/p><\/div><\/div><\/div><\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container container uagb-block-17ea9cc2 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-9509b8cc\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-00ffc4a4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\">\r\n<figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" class=\"uag-image-150392\" title=\"[Photo] Maurizio books canvas\" role=\"img\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp\" sizes=\"(max-width: 480px) 150px\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp ,https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp 780w, https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2025\/06\/Photo-Maurizio-books-canvas.webp 360w\" alt=\"\" width=\"450\" height=\"338\" \/><\/figure>\r\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b397d4c9\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-322b622e\"><p class=\"uagb-desc-text\"><strong>Scopri l\u2019autore:<\/strong><\/p><h3 class=\"uagb-heading-text\">MAURIZIO LA CAVA<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-812112ba uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Presentation Strategist, Fondatore della Lean Presentation Design Methodology, Professore di Presentation Strategies, Public speaker, CEO presso MLC Presentation Design Consulting, Startup Pitch Strategist presso Polihub.<br\/><br\/>Autore di libri \u201cLean Presentation Design\u201d, \u201cStartup Pitch\u201d e \u201cPresenting Data\u201d.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-0b6b3002 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-fc38137b\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bf343988\" id=\"download-free-preview\"><h3 class=\"uagb-heading-text\">INIZIA A LEGGERE<\/h3><\/div>\n\n\n<div class=\"._submit {   background-color: #ffdb46;   padding: 20px 40px;   font-family: Gilroy, sans-serif;   font-size: 16px;   color: #000000;   text-align: left;   float: left; }\"><div class='_form_109'><\/div><script type='text\/javascript' src='https:\/\/mlcpresentationdesign.activehosted.com\/f\/embed.php?static=0&id=109&6A1AFDC6A1149&nostyles=1&preview=0'><\/script><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e61c169f\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-51dff165 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\">\r\n<figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" class=\"uag-image-39838\" title=\"\" role=\"img\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/06\/BOOK-STP_Cover_3D_ITA.png\" sizes=\"(max-width: 480px) 150px\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2023\/06\/BOOK-STP_Cover_3D_ITA.png \" alt=\"\" width=\"398\" height=\"310\" \/><\/figure>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:99px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>STARTUP PITCH Come presentare un&#8217;idea e convincere gli investitoria finanziarla Con questo libro imparerai a: NON SI TRATTA DELL\u2019IDEAMA DEL MODO IN CUI VIENE COMUNICATA SOMMARIO Scopri l\u2019autore: MAURIZIO LA CAVA INIZIA A LEGGERE<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":{"0":"post-40481","1":"books","2":"type-books","3":"status-publish","5":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.7) - 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