{"id":28299,"date":"2021-06-04T15:45:36","date_gmt":"2021-06-04T15:45:36","guid":{"rendered":"https:\/\/www.mauriziolacava.com\/?post_type=projects&#038;p=28299"},"modified":"2023-11-14T12:02:32","modified_gmt":"2023-11-14T12:02:32","slug":"caso-studio-presentation-design-ferrero","status":"publish","type":"projects","link":"https:\/\/www.mauriziolacava.com\/it\/projects\/caso-studio-presentation-design-ferrero\/","title":{"rendered":"Ferrero"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns row align-items-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns row align-items-center-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">La sfida<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In grosse aziende multinazionali, la fase di onboarding \u00e8 cruciale. Tra le varie attivit\u00e0 prepvista dell\u2019onboarding, ci sono anche momenti di formazione iniziali che in genere sono gestiti da attuali dipendenti aziendali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuttavia, l&#8217;esperienza di training pu\u00f2 non essere cos\u00ec piacevole sia per il trainee sia per il trainer. Da un lato, il trainer \u00e8 costretto a ripetere pi\u00f9 e pi\u00f9 volte gli stessi contenuti ai diversi nuovi entranti, dall&#8217;altro i trainee sono costretti ad assistere a giornate d&#8217;aula spesso noiose e non coinvolgenti. Come fare quindi a rivedere l&#8217;esperienza di training? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Il nostro intervento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Insieme al cliente abbiamo analizzato le modalit\u00e0 del processo di onboarding attuale e le modalit\u00e0 con cui viene proposto ai nuovi entranti: il trainer presenta la stessa presentazione e gli stessi contenuti alle diverse persone. Un&#8217;attivit\u00e0 ripetitiva e facilmente ottimizzabile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partendo da questa analisi,  abbiamo proposto la digitalizzazione completa del training. Abbiamo quindi ridisegnato completamente la presentazione utilizzata, registrato il trainer durante una sessione completa di formazione e creato un video webinar da proporre ai nuovi dipendenti. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-ea017414 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_1.webp\" alt=\"\" class=\"uag-image-42587\" width=\"1000\" height=\"563\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-02167f32     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--masonry spectra-image-gallery__layout--masonry-col-3 spectra-image-gallery__layout--masonry-col-tab-3 spectra-image-gallery__layout--masonry-col-mob-2\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper--isotope\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"42589\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_2.webp\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_2.webp\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_2-300x169.webp\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper--isotope\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"42591\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_3.webp\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_3.webp\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_3-300x169.webp\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper--isotope\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"42593\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_4.webp\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_4.webp\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_4-300x169.webp\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper--isotope\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"42595\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_5.webp\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_5.webp\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_5-300x169.webp\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper--isotope\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"42597\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_6.webp\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_6.webp\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_6-300x169.webp\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper--isotope\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"42599\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_7.webp\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_7.webp\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_7-300x169.webp\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__control-lightbox' tabindex='0'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper spectra-image-gallery__control-lightbox--main\" dir=\"\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_2.webp\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_3.webp\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_4.webp\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_5.webp\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_6.webp\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.mauriziolacava.com\/wp-content\/uploads\/2021\/06\/CASE-STUDY_Ferrero_Digitization_7.webp\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class='spectra-image-gallery__control-lightbox--close' aria-label=\"Close\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 320 512\"><path d=\"M310.6 361.4c12.5 12.5 12.5 32.75 0 45.25C304.4 412.9 296.2 416 288 416s-16.38-3.125-22.62-9.375L160 301.3L54.63 406.6C48.38 412.9 40.19 416 32 416S15.63 412.9 9.375 406.6c-12.5-12.5-12.5-32.75 0-45.25l105.4-105.4L9.375 150.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L160 210.8l105.4-105.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-105.4 105.4L310.6 361.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Risultati<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Il risultato finale \u00e8 una nuova esperienza di training sia per il trainee che per il trainer. Infatti, da un lato il trainee non \u00e8 pi\u00f9 costretto a partecipare ad intere e noiose giornate d\u2019aula, dall\u2019altro il trainer potr\u00e0 continuare a svolgere le proprie attivit\u00e0 core senza dover passare giorni e giorni a ripresentare gli stessi contenuti.<\/p>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digitalizzazione di attivit\u00e0 formative<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-28299","projects","type-projects","status-publish","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso Studio di Presentation Design: Ferrero MLC Consulting<\/title>\n<meta name=\"description\" content=\"Scopri il caso studio di Presentation Design. La sfida, il nostro intervento e i feedback del cliente &gt;&gt;Leggi l&#039;approfondimento!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauriziolacava.com\/it\/projects\/caso-studio-presentation-design-ferrero\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrero\" \/>\n<meta property=\"og:description\" content=\"Scopri il caso studio di Presentation Design. 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