Impossible to Ignore: techniques to make communications memorable | Maurizio La Cava & Carmen Simon
In this engaging and science-backed webinar, Carmen Simon, a renowned author and expert in cognitive neuroscience, explores the psychological principles behind memorable communication. Whether you’re crafting a pitch, writing a report, or leading a meeting, this session gives you the tools to ensure your ideas resonate and stay with your audience.
In this webinar, you can find useful insights and tips:
1. Clarifying your core message is essential, since people retain only about 10% of what they hear. You need to make that key takeaway unmistakably clear.
2. Balancing text and visuals helps your audience stay focused; well-aligned visuals should reinforce your message, not compete with it.
3. Managing complexity effectively means using contrast with simplicity to highlight what truly matters and guide your audience through the information with purpose.
Backed by real science and full of practical tips, this session is essential for anyone who wants their communication to be more strategic, sticky, and impossible to ignore.
This event is available in English only.
![[MLC Podcast]_Cover_1.CARMEN SIMON](https://www.mauriziolacava.com/wp-content/uploads/2026/03/MLC-Podcast_Cover_1.CARMEN-SIMON.webp)
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