Presentation for TED

Challenge

Delivering a presentation in front of a large audience and being able to impress them is always very challenging. Being an expert in the topic being discussed is not enough; you also need to be able to communicate in an effective way. The level of difficulty increases dramatically especially during events where multiple speakers participate (such as TED talks). For this reason, being able to build an engaging storyline and presentation can play a key role in the performance’s success.

Intervention

The first step towards effective communication is building an impactful storyline and a logical content flow. In order to do this, we met with our client and identified the key messages we wanted to convey during the presentation, so as to structure an engaging flow that would keep the audience’s attention. Then, we redesigned the entire presentation adopting a simple yet powerful emotional style to best support the speaker’s performance.