A training experience combining video content
and interactivity to guide corporate evolution.

Mission S/4: communicating evolution
through experiential design

For the transition to the S/4HANA system, MLC collaborated with Ferrero to define the strategic identity of the new Change Management program. The work focused on creating a dedicated brand identity and an internal communication campaign designed to facilitate the adoption of the new digital ecosystem.

By translating technical complexity into a clear and distinctive visual language, MLC transformed corporate training into a strategic asset, ensuring consistency and engagement during a delicate phase of transformation.

cLIENT BACKGROUND

Founded as a family-run company, Ferrero has always aimed to combine tradition and innovation, core values for the company, creating beloved products that resonate with consumers across generations.

Today the Group is recognized as a global industry leader, with a portfolio of iconic brands loved around the world. This legacy is built on a constant commitment to quality, sustainability and community, principles that continue to guide the company’s growth generation after generation.

cHALLENGE

The goal of the project went beyond the simple transfer of technical knowledge: it aimed to create an immersive and engaging learning experience. The main challenge was to design a style that reflected this need, developing a dynamic narrative capable of guiding employees through a corporate transformation in an interactive and high-impact way.

EXECUTIVE SUMMARY

Ferrero asked MLC to develop a communication campaign for the launch of a training program designed to support employees in the transition to the new S/4HANA system. The project was based on an experiential and engaging approach, with the creation of several ad hoc outputs that transformed the learning process into a collective adventure.

Challenge

To create a learning program that was dynamic and motivating, going beyond mere information and capable of engaging employees in an important and complex corporate transformation.

Solution

MLC developed a communication campaign with a very specific identity, enhanced by an 8-bit retro-gaming visual style. This made it possible to create an immersive experience through different outputs, making the adoption of S/4HANA understandable and, at the same time, stimulating and memorable.

RESULT

The campaign achieved a high level of employee engagement. Employees appreciated the interactive narrative and epic tone, which successfully supported the transition to the new system.

SERVICES

#Presentation Design
#Change Management
#Employee Engagement
#Corporate Learning
#Video Storytelling

SOLUTION

To bring the project to life, MLC created a set of materials guided by a precise editorial plan, capable of keeping the story consistently aligned. The creative choice was an 8-bit gaming style, with a pixelated visual language: an immediate visual code that transforms training into an interactive experience.

This style made the program unique and transformed learning into something dynamic. Among the main outputs was an episodic video series: a true step-by-step narrative designed to keep employees’ curiosity high, presenting each phase of the corporate transformation as a new level to discover.

The MLC Approach

MLC’s approach focused on creating a learning experience that was as transformative as it was informative.

The first step was to conceive a unique style for the campaign, designed to reflect the essence of the project. The goal went beyond simply transmitting information: it was to make the entire journey engaging and meaningful. MLC developed a communication plan through a variety of outputs, including logo creation, templates, PowerPoint materials and posters, all consistent with the editorial plan and with the specific phase of the training journey.

A key focus was the production of episodic videos, developed to follow the narrative flow of the corporate transformation. The retro-gaming 8-bit style transformed a complex IT project into an engaging and stimulating story, helping to make change understandable and, at the same time, exciting and accepted by employees.

The insight

MLC’s insight was to make the adoption of S/4HANA feel like a collective journey rather than a mere technological change. Every employee was involved as an active part of a shared mission, with a clear sense of progression and growth. The episodic videos played a key role, communicating this evolution with a motivating tone that transformed learning into a collective adventure.

The Process

Among the creative style and the various outputs developed for this campaign, all consistent with the communication strategy and aimed at building a strong and cohesive visual identity, the episodic video series was one of the main elements through which MLC brought the strategic vision to life.

These videos transformed the S/4HANA adoption process into an engaging and stimulating experience. Each episode represented a “level” of the project, with a countdown (T-30, T-15, T-7, T-0) that kept motivation high. The 8-bit gaming style created for this campaign gave the project a unique visual identity, celebrating each step as an achievement.

RESULTS

The campaign achieved its objective: turning a corporate transformation into a positive experience. The outputs created guided people through the adoption of the S/4HANA system, removing the barriers of traditional training through a unique visual language. This mix of engagement and storytelling turned change into a successful journey shared by the entire Ferrero team, moving beyond the perception of a mere task.

CONCLUSION

The campaign created for Ferrero confirms that the key to managing complex transformations is people engagement. Through a dynamic and interactive narrative, MLC made the transition to S/4HANA an accessible and stimulating journey. This approach facilitated learning and, at the same time, united the corporate population around a common goal, transforming organizational change into an opportunity for growth for everyone.

CLIENT FEEDBACK

“Excellent work. MLC supported us with professionalism, bringing added value to our corporate transformation. Thanks to their contribution, our employees approached the technological evolution with enthusiasm and engagement”

PROJECT OWNER

MLC Consulting Team

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