Transforming Science into Stories:

Revolutionizing Presentation Design
for Impactful Storytelling

In a world where the power of presentation is paramount, Ferring Pharmaceuticals faced the challenge of transforming complex scientific data into compelling stories.

MLC Presentation Design Consulting transformed Ferring’s approach, marrying efficiency with effectiveness to empower their team with the art of persuasive storytelling in the pharmaceutical industry.

cLIENT BACKGROUND

Ferring Pharmaceuticals is a leading biopharmaceutical company focused on reproductive medicine, maternal health, gastroenterology, and urology.

With over 50 years of experience, Ferring is dedicated to helping people build families and live better lives.

cHALLENGE

Country Medical Directors, CFOs, and Medical Advisors at Ferring encountered significant challenges when tasked with crafting compelling presentations for the company’s board of directors. The core issue was not just the complexity of the data and information they needed to convey but also the requirement to do so in an engaging manner that would capture and hold the attention of the board throughout the presentation.

This necessitated a shift towards a storytelling approach, which could effectively communicate the urgency of the topics discussed and ensure that the message was both understood and memorable.

EXECUTIVE SUMMARY

Ferring Pharmaceuticals partnered with MLC Presentation Design to enhance its presentation efficiency and attractiveness using the company’s templates. The collaboration aimed to address the challenges of time efficiency and engaging storytelling in presentations, critical for conveying research results and new medical products to a board of directors.

Challenge

Ferring faced challenges in creating engaging board presentations due to complex data and the need for captivating delivery. This required adopting a storytelling approach to clearly convey urgent topics and ensure the board’s sustained interest, making the information memorable.

Solution

Participants mastered storytelling with the MLC Strategic Canvas and engagement strategies, alongside hands-on PowerPoint training, including shortcuts and the MLC PowerPoint Add-in to enhance productivity.

RESULT

MLC’s training significantly improved Ferring Pharmaceuticals’ presentation skills, blending theory with practice for various corporate levels. Participants learned to create compelling, visually appealing presentations efficiently. The Pitch Competition highlighted their enhanced storytelling abilities, saving time and boosting presentation quality, with a lasting impact on audiences.

SERVICES

#Strategic Storytelling
#Leadership Narrative
#Stakeholder Communication
#Corporate workshop
#Employee communication training

SOLUTION

Participants learned how to structure a compelling storyline using the MLC Strategic Canvas, acquiring hooking strategies to keep the audience engaged from the beginning to the end of their presentations.

The practical aspect of the course was with hands-on PowerPoint where Ferring had a chance to practice key shortcuts and discover the MLC Add-in, a software to boost productivity on PowerPoint.

The MLC Approach

MLC identified Ferring’s needs through discussions with HR department and delivered the Lean Presentation Design course, covering theoretical and practical aspects of effective presentation.

The insight

MLC Presentation Design Consulting’s key insight for Ferring Pharmaceuticals centered on the complex nature of scientific data: it wasn’t just about simplifying for aesthetics but making it digestible for crucial decision-making.

This revelation highlighted the importance of transforming detailed scientific information into engaging narratives, addressing clarity and audience engagement.

MLC’s strategy focused on equipping Ferring’s team with the skills to enhance presentation design and craft compelling stories from dense data, ensuring meaningful communication in the pharmaceutical context.

The Process

The MLC Team worked together with the HR Manager to understand their training needs in presentation design and storytelling. We therefore tailored a custom online course in which participants worked to construct effective storylines and persuasive presentations using their company colours and template.

Finally, to consolidate the knowledge acquired during the course, a Live Pitch Competition at Ferring’s Milan HQ allowed participants to apply learned skills, working on a custom case study, resulting in well-structured, attractively designed presentations crafted in half the usual time.

RESULTS

The result of MLC Presentation Design’s intervention with Ferring Pharmaceuticals was a significant transformation in how their professionals approached and executed presentations. Through comprehensive training that combined theory with practical application, participants from various corporate levels achieved newfound efficiency and effectiveness in presentation design.

The live Pitch Competition, held in Milan, showcased their ability to weave compelling narratives, enhancing their presentations with engaging storylines and visually appealing slides. This holistic approach saved time and elevated the quality of their presentations, leaving a lasting impact on their audience.

CONCLUSION

The partnership between Ferring Pharmaceuticals and MLC Presentation Design Consulting signified an evolution in Ferring’s presentation approach, blending efficiency with the persuasive power of storytelling.

This collaboration went beyond improving presentation aesthetics to embedding strategic storytelling in Ferring’s communication arsenal, crucial for conveying complex scientific information. The initiative has fortified Ferring’s ability to effectively communicate its innovations, making its scientific achievements more accessible and impactful.

This case exemplifies the critical role of narrative in demystifying scientific complexities, facilitating clearer understanding, and fostering better decision-making in the pharmaceutical sector.

CLIENT FEEDBACK

I wanted to thank you for this very stimulating and interesting training opportunity.

I thank Philippa for giving us the tools to be able to improve our presentations in record time and in a totally professional manner.

A. Pernice

Thank you very much for this opportunity.

It has given us the opportunity to facilitate imagination and consequently the realisation of future presentations!

C. Grimaldi

This is the first time a course has been practically useful and applicable to me in zero time.

Excellent this new approach and mindset that you have given us the opportunity to get to know and learn!

E. Vergani

PROJECT OWNER

Sara – Corporate Training & Digital Solutions Manager

Reach out to me for a presentation training solution to spread a culture of lean presentation design and data storytelling in your organization.
Boost the effectiveness of business presentations and double the productivity saving a significant amount of time.