A shared visual language for a multicultural region:

How Ferrero Australia elevated presentation quality in an intercultural setting through tailored training

Ferrero Australia, part of Ferrero Group’s Asia-Pacific region, partnered with MLC to unify its presentation style and boost communication impact in a geographically and culturally diverse environment. Following an initial Lean Presentation Design course, the program expanded to include Presenting Data, and today it is an integral part of the region’s visual communication culture.

cLIENT BACKGROUND

Ferrero is a global brand celebrated worldwide for the qual ity of its products and its pursuit of excellence in every detail, including communication.

The Australian office operates within the Asia-Pacific business unit, alongside teams from Japan, Taiwan, China, and beyond. In such a vast and culturally varied organization, delivering clear, consistent, and compelling presentations had become essential to ensure messages resonated with diverse audiences while staying true to Ferrero’s corporate style.

cHALLENGE

The main challenge was achieving clear and consistent communication across multiple time zones and cultural backgrounds. Although highly skilled, teams lacked a unified method for creating effective presentations, leading to mixed and sometimes unclear results.

An additional challenge was maintaining high levels of engagement during live training sessions, which were scheduled at non-typical hours, particularly for participants who were not accustomed to interactive, synchronous learning formats.

EXECUTIVE SUMMARY

MLC partnered with Ferrero Australia to deliver a culturally sensitive and effective visual communication training across the Asia-Pacific region.

Challenge

Align communication standards across multicultural teams working in different time zones and not used to synchronous, live training sessions.

Solution

A double training program covering both Lean Presentation Design and Data Presentation, delivered online and customized to the context.

RESULT

Higher slide quality, improved clarity, stronger engagement across teams, and adoption of a shared visual standard.

SERVICES

#Lean Presentation Design
#Data Presentation
#Online Training
#Multicultural Delivery

SOLUTION

MLC designed a comprehensive Lean Presentation Design and Presenting Data program tailored to the multicultural, distributed context, ensuring high participation and immediate, practical results.

The MLC Approach

The first course, delivered online, followed a 10.5-hour format broken into 90-minute sessions to suit participants’ schedules and accommodate multiple time zones.

Designed for the entire Asia-Pacific area, it brought together participants from several countries at once.

MLC trainers fostered a welcoming, engaging environment, while exercises were carried out on Ferrero-branded templates to strengthen a shared visual identity.

The insight

One key insight was realizing that full engagement could be maintained even without verbal or visual interaction. The chat function became the main interaction channel, enabling constant participation, timely questions, and genuine enthusiasm for developing new skills.

The value of the training extended beyond its content. It lay in adapting MLC’s method to the local communication style without compromising effectiveness.

The Process

After the success of the Lean Presentation Design course, the program expanded to include Presenting Data. Both tracks were customized in duration, materials, and visual aids to maximize learning. Sessions were scheduled around regional workload peaks and integrated into global calendars well in advance.

The high-quality exercises and unified visual language encouraged adoption of the method, which participants now apply naturally in both operational and strategic presentations. The training has since been repeated multiple times, becoming a regular touchpoint for the Asia-Pacific business unit.

RESULTS

Today, presentations across the team are more consistent, visually appealing, and effective, even when produced by different teams. Improved visual quality has enhanced cross-office communication, increased efficiency in online meetings, and strengthened the impact of decision-making moments. Participants now handle content with greater agility and strategy, applying visual storytelling techniques to present even complex data with clarity.

CONCLUSION

Ferrero Australia’s experience shows that the quality of training depends not on where or how it’s delivered, but on the ability to adapt content to the cultural and operational context.

MLC’s highly practical, flexible approach has built a shared visual language across diverse teams, reinforcing the brand’s identity on a global scale.

A result that goes far beyond the slides.

CLIENT FEEDBACK

An enriching and truly useful training. I learned a lot and genuinely enjoyed the experience.

Course participant, Ferrero Asia-Pacific

PROJECT OWNER

Matteo – Jr Training Project Manager

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